Broken Box is the brainchild of my friend Lewis and his mates. They want to start by taking issues to the young people of Scotland, through social media at first. I am getting involved where I can help, starting with their branding.
This logo is aims to be a two fold optical illusion. A protruding speech bubble representing the voice the platform will give and a wall, as if the light has just came flooding through an open door.
I created a palette of pairs of contrasting colours. These create a mood and feeling to be matched with a story. The imagery must show emotion. Fractal colour and repeating the image in this way was an idea that came from broken lenses, something I’d like to explore further.